Client
Horan Group + CBRE
Year
2021
Discipline
brand strategy + ideation, identity + campaign design, photography + videography, sales office + site signage design, website design
Holiday town turned culture filled seaside city.
With its premier hilltop location on Marine Parade and panoramic views over Suttons Beach, Mirada will be a home where you can wake up to warm sunrises and cool breezes. A place to enjoy an outlook over calm waters to an active horizon. A place to take in stand-up paddle boards, kites in the sky and spinnakers in full flight. It’s a celebration of life’s simple seaside pleasures and joyful elevated living.
Beauty and coastline on canvas
To support a brand built around sand between your toes nostalgia, Craig Parnaby, a celebrated Australian artist that creates unique urban coastal landscapes, was commissioned to create a series of paintings that showcase Suttons Beach, its landmarks and simple joyous lifestyle.
Muted blues and fresh tangerines
1930’s typography inspires the Mirada wordmark; sans-serif monoline font with pitched points and high and low cross bars. To give further depth to the collateral, the sans serif font Futura pairs with Barlow Semi Condensed, a crisp modern font. Futura is a classic font released in 1927 which continues the nostalgic undertone of the Mirada brand.
