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Union
Taringa

Client

Birch

Year

2022

Discipline

Brand Strategy. Identity and Campaign Design. Website Design and Development.
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An alchemy
of connection

A collection of ten uniquely beautiful homes that celebrate decorative design with striking arches, strong organic shapes and decorative patterns, Union’s architecture inspired a bold, graphical brand identity.

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An intriguing interplay of lines, curves and textures

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Logo and identity

In conjunction with form and geometric typography, Unions’ bold palette creates a brand rich in pattern, colour and shapes while effectively drawing on and highlighting the project’s design features and location.

The custom wordmark reflects a modern, streamlined aesthetic. The letter forms pay tribute to the arches of the building design, while the simple forms make the wordmark eye-catching and uniquely memorable.

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Design Team
Cunningham Designs
Renders
No Rest Studio

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