Union
Client
Birch
Year
2022
Discipline
Brand Strategy. Identity and Campaign Design. Website Design and Development.
An alchemy
of connection
A collection of ten uniquely beautiful homes that celebrate decorative design with striking arches, strong organic shapes and decorative patterns, Union’s architecture inspired a bold, graphical brand identity.
An intriguing interplay of lines, curves and textures
Logo and identity
In conjunction with form and geometric typography, Unions’ bold palette creates a brand rich in pattern, colour and shapes while effectively drawing on and highlighting the project’s design features and location.
The custom wordmark reflects a modern, streamlined aesthetic. The letter forms pay tribute to the arches of the building design, while the simple forms make the wordmark eye-catching and uniquely memorable.
